This leniency has caused confusion for consumers and raised questions about fair branding practices. However, despite the existence of a standard for milk, enforcement by the FDA has notably been absent and allowed various plant and nut-based products to use terms like “milk” without repercussions. For example, “jams” must contain a minimum amount of fruit, and the terms “cheese alternative” or “cheese substitute,” must be used for products that don’t meet a minimum standard for cheese. The FDA’s standard of identity serves as a defining framework for products within the marketplace to ensure consumers get what they are paying for. But since these products use dairy terms, like milk and cream, there has been a growing concern regarding the clarity of these labels and adherence to the standards of identity established by the FDA. Roughly one in four Americans have felt misled when reaching for a non-dairy option because the term “milk” led them to believe they were actually getting milk.ĭairy alternatives have surged in popularity recently, offering consumers a wide range of choices such as soy, oat, almond, rice and coconut. According to the Food and Drug Administration, that’s not happening with dairy. The dairy aisles can be a bit of a puzzle these days due to the misleading labeling of plant and nut-based beverages as “milk.” Don’t mistake me here, everyone should have the options they are looking for, but they also need to know exactly what they are getting.
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